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Coca-Cola Naked: An exclusive campaign for nudists
Curious and nice initiative of the Coca-Cola brand to present its sugar-free drink without labels on nudist beaches.

Coca-Cola has launched a creative campaign called “Botella al Desnudo”, taking as a backdrop the nudist beaches of Colombia, where they use the nudity of the bottle as a means of inviting the consumer to taste Coca-Cola Sabor Original and Coca as a creative resource -Cola Without Sugar without labels.

The brand made a BTL activation as part of its summer campaign. In the spot shows how a group of people are surprised to discover the power of their perceptions, which disappears when trying a Coca-Cola without its label.

The campaign consists of the challenge of guessing which variant of Coca-Cola the participants take, as can be seen in this video. This campaign carried out tastings in different places, such as beaches and shopping centers. Continued…Read full original article…

Source: Info Nudismo

Original publication 07/30/2018

Posted on NatCorn 24th August 2018

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