Coca-Cola Naked: An exclusive campaign for nudists
Curious and nice initiative of the Coca-Cola brand to present its sugar-free drink without labels on nudist beaches.
Coca-Cola has launched a creative campaign called “Botella al Desnudo”, taking as a backdrop the nudist beaches of Colombia, where they use the nudity of the bottle as a means of inviting the consumer to taste Coca-Cola Sabor Original and Coca as a creative resource -Cola Without Sugar without labels.
The brand made a BTL activation as part of its summer campaign. In the spot shows how a group of people are surprised to discover the power of their perceptions, which disappears when trying a Coca-Cola without its label.
The campaign consists of the challenge of guessing which variant of Coca-Cola the participants take, as can be seen in this video. This campaign carried out tastings in different places, such as beaches and shopping centers. Continued…Read full original article…
Source: Info Nudismo
Original publication 07/30/2018
Posted on NatCorn 24th August 2018